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SBA employees and contractors should use this guide to produce effective and visually consistent communication materials that are easy for consumers to understand. If you find that you cannot access a link on this page, that document is posted on the SBA’s intranet page and only available to SBA employees.

sba logo


Our new logo is modern, strong, and meaningful. Learn how to properly use our logo and download the files (PNG, JPG, EPS, AI, PDF). Learn more

word and powerpoint


Download our new Microsoft Word letterheads, Powerpoint templates, and other templates. Learn more

color palette

Color palette

SBA’s color palette is designed to embody the spirit of American entrepreneurship. Learn more



Our new brand uses two open-source font families, Source Sans Pro and Merriweather. Learn how to use them and download the font files. Learn more